Electronic commerce, popularly known as ‘e-commerce’, is the art of trading goods and services online and electronically. 

The Oxford Dictionary defines it as commercial transactions conducted electronically on the Internet. So far, over 2.4 billion people have been buying goods and accessing services online in recent years. 

Most companies have online stores for selling goods, like Jumia, and Konga, while others give out services to consumers, for example, Amazon Publishing. E-commerce allows start-ups, giant forms and other businesses to reach a wide variety of consumers. 

How does E-commerce work?

An e-commerce store does not have a physical or geographical location where goods are displayed for consumers and potential buyers to see, rather, e-commerce platforms run better with a functioning website where all goods and services are displayed. 

These sites are virtual, and a variety of goods are displayed for potential consumers to select from. This website serves as the product shelf, sales boy and girl, and cashier that aids the customer through the entire purchase process. 

E-commerce businesses can be run from a single website or from multiple websites that allow for redirection from one potential product page to another, mostly the payment portal. 

Over the years, e-commerce platforms have gained dominance and adapted to customers’ preferences. By 2025, it is predicted that sales will reach $728.28 billion.

Best Marketing Strategies For E-commerce In 2024

To be truthful, the best way to direct and draw maximum traffic to your site for purchases and sales is to implement tested and proven initiatives. 

Site optimisation and social media presence go hand in hand to draw sales to your online store.

Maximise social media leads.

One of the best ways to sell and sell well is to maximise the presence and availability of social media. 

Set up a social media outlet on all available platforms and direct your followers to your site through purchase links in your bio. 

Over 9.6 million people have been reported to shop on social media over time. People buy what they see!

Create partnerships with relevant stakeholders.

Many have grown through their content influence in the social media space and are popularly known as influencers. Partner with this set of people to gain a larger audience for your page. 

Engage the services of micro-influencers who charge less and still deliver the required number of site visitors. 

People are most likely to believe in a product, especially when it is advertised by their popular social media idol.

Maximise user-generated content and testimonies.

This is mostly needed in areas where services are rendered. A lady who was treated well in a saloon will most likely refer her friend to that saloon for the same service. 

When this is done online, your bio or handle is tagged, and this leads people to you just through a click. 

User-friendly websites 

Keep your website unique and easy to navigate by even the layman who stumbles on it. Users will mostly bounce back from sites that have difficulty understanding and navigating.

SEO Optimisation 

The importance of search engine optimisation cannot be overemphasised. For your site to rank fast, first employ SEO optimisation strategies with high-quality product images and descriptions.

Conclusion 

Strategies for best-performing e-commerce sites are not limited to the above, applying these will greatly boost your visibility, leading to more sustainable sales.